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"If you don't know where you're
going, you'll wind up somewhere else." Yogi
Berra | |
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"Well managed brands
live on - only bad brand managers die."
George Bull
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"Customers must
recognise that you stand for something." Howard Shulz,
Starbucks.
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"You're just
anybody without your identity." Granville Main, DNA Design
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"A brand name is
more than a word. It's the beginning of a conversation." Lexicon
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