Who is d.a. & associates?

You will be far more aware of our clients than you are of us. And that's as it should be. Nevertheless, here follows a brief look at us.

A fully accredited advertising agency, d.a. & associates was formed in 1989 in Christchurch and traded until recently as Donald Advertising (in recent years referred to as just DA).

Founder and director, Les Donald, had held a number of senior positions with international agencies before surrendering to the call of his home town. As d.a. & associates grew, it became apparent to Les that in order to offer his clients the best advice and service (covering the full gambit of above and below the line advertising), he would have to look further afield than the rather small creative/strategic pool of talent available in Christchurch.

He decided to form working relationships with some of New Zealands creative/strategic thinkers.

The first campaign under this new arrangement was a spectacular success (it is one of our Classic Case Studies which we will show you when we talk).

There was another advantage too. By keeping Head Office tight and efficient, d.a. & associates clients were not only getting the best New Zealand brains working for them, they were only paying for them on an assignment basis. Les no longer had to keep expensive creative wandering around waiting for the next campaign.

One such associate is Len Potts. Although Len spends a few months each year talking and consulting at corporate retreats around the globe (Boston, Budapest, London, Amsterdam, Milan etc), when he is in New Zealand, he is available exclusively to the clients of d.a. & associates.

You may recall some of Lens work: Strategy and creative for: Toyota (Crumpy and Scotty Hilux, the Brucie van series and Welcome to our World) TVCs; Beaurepaires (Vince Martin); Sailing Away for the first Americas Cup Challenge; Bank of New Zealand Who Are You series and so on, plus a couple of election campaigns which still make him shudder.

This collaboration (and others) means that d.a. & associates offers its clients truly world class strategy and creative opportunities.

Les Donalds special interest is media, a conflicting and confusing area now with the enormous changes of the last few years. Many other agencies seem not to have realised that the game has changed and the old rules just dont apply any more. So not only will d.a. & associates bring world class strategic thinking and creative to your marketing problems, it will make sure you get the very best media opportunities as well.