01 Advertising Agency Christchurch 02 Advertising Media Christchurch 03 Advertising Retail Brand Specialists 04 Retail Brand Specialists 05 Marketing DA & ASSOCIATES HOME 07 Brand Recognition 01 What is a Brand? 09 Brand Equity 02 The Beneift of Brand Ownership 11 Brand Relationship
12 Brand Strategy 13 Brand Marketing14 Retail Branding15 Brand Marketing
"The three rules of marketing are, brand recognition, brand recognition, brand recognition."
Tom Peters
"We are no doubt in the great age of the brand."
Tom Peters
23 Brand Strategy
34 Brand Agency

"Your brand better be delivering something special, or it's not going to get the business." 
 Warren Buffett


The benefit of brand ownership. 


Despite what you may wish to think, a successful brand, whatever it may be a franchise, a service, a product does not actually belong to you. It belongs to the customers who put their faith in it. And they do that because, of all the competitive brands available, something about yours says: "Im special. Im better. Im yours".

Consider Harley Davidson.

We would argue that there are many superior motor-cycles (Yamaha, Honda). And less expensive. But Harley Davidson have gone from near bankruptcy a few years ago to clearly the most desired brand. Harley Davidsons do not belong to the company that make them. They belong to the people who ride them. And thats the difference.
45 Brand Consultants
"If you don't know where you're going, you'll wind up somewhere else."
 Yogi Berra
"Well managed brands live on - only bad brand managers die."   George Bull

 		"Customers must recognise that you stand for something." Howard Shulz, Starbucks.

 		"You're just anybody without your identity." Granville Main,
DNA Design

 		"A brand name is more than a word. It's the beginning of a conversation."
 Lexicon
56 Brand Advertsing Agency 03 Value of Brand Strategy 04 What Moves Customers 05 Brand Strategy 06 About DA & Associates 07 Contact DA

 

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